The caveman and the AStronaut
According to Wikipedia, Digitas NewFronts are essentially a conference about content.
The theme for 2017, The Caveman & The Astronaut, speaks to the tension of an age where primitive instincts meet God-like technology. We're still animals; We still love fail videos and slapstick comedy and porn; yet we live in a time where we can live stream anything and explore virtual realities. The goal was to help brands understand that you have to consider both sides. There's a place for 360 VR, but it's probably not your quarterly earnings conference. There's a time for pratfalls but it's also probably not during your quarterly earnings conference.
The Caveman & The Astronaut
The Museum of The Caveman and The Astronaut
"Since the dawn of time, visionaries have produced technological wonders to drive human society forward.
Shortly thereafter, human society answered back."
We created an interactive museum to further explain the connection between the two.
AIRPLANE TO MILE-HIGH CLUB
The Wright brothers took to the sky to see what it looks like from 35,000 feet. Couples took to the bathroom to see what it feels like at 35,000 feet.
AQUEDUCTS TO WATERPARKS
The minds that brought running water up mountains never imagined the thrill
of urine-soaked tidal pools
CAMCORDER TO FUNNIEST HOME VIDEO
The camcorder democratized filmmaking, giving everyone on earth their own camera. Which we then used almost exclusively to film dads getting hit in the nuts.
TELESCOPE TO PEEPING TOM
Astronomers rejoiced at a glance into the window of the universe. People rejoiced at a glance into their neighbor's window.
DOMESTICATION TO COW TIPPING
The domestication of animals allowed humans to forgo the hunter-gatherer ways of their predecessors. Their decendants used the opportunity to tip over cows.
AUTOMOBILE TO MONSTER TRUCKS
The invention of the automobile, which revolutionized transportation, soon led to monster truck rallies on Sunday! Sunday! Sunday!
PHONE CALL TO PRANK CALL
When Alexander Graham Bell invented the telephone, he anticipated a renaissance in communication. He could not anticipate what that conversation would be.
GUNPOWDER TO FIRECRACKERS
The invention of gunpowder is responsible for the rise and fall of civilizations... And the demise of index fingers.
