Easytone

Reebok Easytone are pretty much the cuter version of those hideous Sketcher Shape-up shoes. The idea is that you work out while you walk. Now, back in '09 they were sued for saying you work out while you walk, but that's neither here nor there. 

Here's a campaign that died a horrible death, but we really liked it. Because women should be empowered and not have to live up to Russian supermodel standards. But I guess at the end of the day, we're still selling shoes that supposedly make your butt look fly.