What didn’t kill me…
…made me go freelance
Wrangler: “The top of the bell curve. The norm. The 9-to-5. Stripped of side hustles and sidetracked conversations. Here in the middle is where creativity and community and the extra mile take a backseat to average. And then you head ever so slightly west…”
Country Crock Plant Butter: It’s aggressively butter. It’s subtly butter. It’s peculiarly butter & scrupulously butter. It’s the butter that fits into your healthier lifestyle while sacrificing none of the taste, texture, flavor, or recipes you love. It’s the butter you want it to be.
Volkswagen: VW wanted their new midsized SUV to take on the best selling monolith, the Honda Pilot. The thing about the Pilot is that everyone has one. It’s boring. Old news. So we branded Pilot owners as being on autopilot and gave them a great mascot who’s very much in love with the Atlas.
Also created a neat UX experience
Godiva: We wanted to reposition the old school luxury chocolate brand as a modern luxury. Also luxury is one of those words that looks weirder the longer you look at it. I’m just noticing this.
