SendpRO challenge

SendPro is Pitney Bowes' small business solution to postage. It's a web app that lets you buy and print official US postage and shipping labels for less than the competition. The competition is juggernaut Stamps.com. Both products work about the same, except SendPro is cheaper, and can do more, so why is Stamps.com beating SendPro so bad? We wanted to find out. 

With a shoestring budget and literal shoe strings to hang laptops with, our scrappy team wrote, directed, and edited videos to promote SendPro's limited time offer.