OUTFLY
During a United Airlines pitch, I was asked to write a leave-behind book for the clients after the meeting. What transpired was a 120ish Page dictionary filled with the language that would end up being headlines and body copy for the pitch.
The book
And here's the book all at once. I didn't design the plane to fly into the spine. Nor do I approve of it.
In the interim between campaigns, United wanted to let New Yorkers know that they had the most destinations out of the New York Area than anyone else. Here's what we came up with.
